Beauty / skincare
- ✓Shade / routine aligned (skin, hair)
- ✓INCI / allergens shared if needed
- ✓UGC brief: texture, before/after, disclaimer
- ✓Follow-up before restock / seasonal launch
D2C checklist
D2C gifting checklist (beauty, food, fashion)
Before the next batch of packages, check these points by vertical. Download the CSV template to track answers.
By Jérémy FromentUpdated
A checklist doesn't replace a pipeline — it prevents launch mistakes. Adapt to your SKU and send cadence.
Food / CPG
- ✓Expiry / storage noted on the card
- ✓Allergens and recipe / unboxing usage
- ✓Timing (SKU launch, holidays)
- ✓Post proof + promo code if you track ROI
Fashion / accessories
- ✓Size / fit confirmed
- ✓Lookbook brief (angle, occasion)
- ✓Season window (drop, sale)
- ✓Return path if size is wrong