- ✓Pipeline: to contact → product sent → awaiting post → done
- ✓Shipment tracking: SKU, tracking, follow-up alerts — no shared spreadsheet
- ✓CSV import (Impulze, Excel) — 10 free creators to start
From shipment to post on one board
- 5
- pipeline columns
- 2 min
- to import a CSV
- EARLY3
- 3 months free for early adopters
How it works
Four steps, one board — from first contact to published post.
- 01
Contact
Add micro-creators via CSV import or manual entry. Each profile becomes a card.
- 02
Shipment
Log SKU, tracking and ship date. Shopify draft order from the card (beta connection).
- 03
Awaiting post
Dedicated column with follow-up alerts, "not posted yet" filters, and last contact date.
- 04
Done
Post URL, stats when available, declined/ghosted archives. ROI via Shopify discount codes (beta).
Excel and DMs: gifting chaos
When you seed 20 to 100 micro-creators per month, shared spreadsheets and Instagram DMs become unmanageable.
- ×Statuses scattered across Sheets, Notion and DM inboxes
- ×Creators forgotten while awaiting post — products shipped with no visible return
- ×No visibility on who's waiting for what, or gifting ROI
Seedlane: one source of truth
A gifting Kanban where every creator moves column by column — visible to the whole marketing team.
- ✓Visual pipeline: contact → ship → await → done
- ✓Native gifting fields: SKU, tracking, product value, post URL
- ✓CSV import in 2 min + Shopify beta (draft orders, discount codes)
Built for D2C brands
Skincare, food, lifestyle, fashion — any brand seeding micro-creators for posts.
- Skincare & beauty
- Food & beverage
- Lifestyle
- Fashion & accessories
Gifting guides
- Influencer gifting tracking — complete guide — SeedlaneHow to track a micro-influencer gifting program: fields, workflow, Excel pitfalls. Guide for D2C brands.→
- Excel gifting template — guide & download — SeedlaneColumns, workflow, and spreadsheet limits for gifting. Free CSV template download.→
- Shopify gifting without an agency — guide — SeedlaneRun micro-influencer seeding in-house on Shopify: stack, workflow, pitfalls.→