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Gifting ROI calculator

See if your seeding program pays off before you scale. Adjust volume, product cost, post rate, and revenue per discount code.

By Jérémy FromentUpdated

Estimated results

Program cost / month
$1,350
Est. revenue / month
$5,280

~16.5 creators post

Est. ROI
+291 %
Break-even post rate
14.1 %

Minimum rate to cover gifting cost

Share this calculation — the link keeps your assumptions.

Assumptions

  • A “post” is an attributable publication (story, reel, TikTok, UGC) after the product ships.
  • Revenue per promo code is an average — not every creator converts.
  • The default 55% post rate is a median hypothesis; replace it with yours.

Run your gifting program on a Kanban — not a spreadsheet.

Early adopters: 3 months free when billing opens.

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Gifting ROI calculator — Seedlane