Guide
Follow up with micro-influencers who didn't post after gifting
A shipped package without a post is product + logistics cost with no return. This guide proposes a professional follow-up cadence — without harassment — for brands running gifting in-house.
Why gifting posts are delayed
Micro-creators receive multiple packages weekly. Forgetting your product isn't always a rejection: life, algorithm, or simple deprioritization.
Structured follow-up increases post rate without damaging the relationship — if you have a clear "awaiting post" list.
Signals you should follow up
In your pipeline, filter creators who combine:
- Shipped 7+ days ago (adjust by vertical)
- No post URL logged
- No reply to last message
- No spontaneous brand mention (if you monitor @brand)
Recommended follow-up cadence
Three touches over 14 days is reasonable for non-contract gifting:
Log each contact on the creator card so two people don't nudge the same handle.
- D+7: short message ("did you receive the package?")
- D+10: gentle reminder + soft deadline if seasonal campaign
- D+14: polite close or move to "ghosted"
After 14 days without a post
Archiving as "ghosted" clears your active view without deleting history — useful to avoid re-inviting the same creator by mistake.
- Keep SKU and ship date to calculate cost of missing posts
- Export CSV for quarterly leadership reporting